Registration is open!
Questionnaire
“The bustling tech ecosystem is in constant need for a highly skilled workforce in marketing, content, and communications. Investor relations, internal relations, content marketing, and growth – the traditional definitions of marketing have evolved, and the variety of skills and knowledge needed to apply for the variety of positions grew at an ever-faster pace” – Ofir Reichman, the program academic director
The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies: media fragmentation, social networks, multi-screen devices and technology empowered consumers, all of which present marketers with new challenges. The goal of our program is to prepare our students for entry-level marketing positions by providing them with a wide range of hands-on skills, knowledge, vocabulary, and additional skills.
Starting level jobs in digital marketing include Product Marketing, Marketing Automation, Junior Brand Manager, Ecommerce Marketing, Partnership Manager, Account Manager, Head of Organic Growth, PPC managers, Content Partnership – and more.
The program includes “English for Tech” course, where you’ll practice reading, writing, listening, and speaking, with a focus on developing the business communication skills relevant to real-world situations and daily work in the Hi-tech field.
Exemption will only be granted after an assessment of the candidate’s English proficiency.
4 months, starting May 2025
In-person and online learning
Sunday, face-to-face, 15:00-21:00 in Tel Aviv/HaSharon area 
The course includes lectures, enrichment workshops, exercises and a practical project *Lessons in Hebrew, the material in English
Those who require an "English for Tech" course will also study on Monday, 16:00-20:00, 12 sessions, frontally in TLV or HaSharon area /online
* Changes may occur
Artificial intelligence – AI – is an integral part of all training programs at the high-tech school. A key component of this program is learning what artificial intelligence (AI) is and how to use its tools. For greater creativity and productivity, we will be focusing on GEMINI, Google’s main AI tool. By using artificial intelligence, we can optimize our work, present high-quality products, analyze information, and present insights.
With an emphasis on promoting innovation through the use of AI technologies responsibly and professionally, the program will impart relevant skills and develop the ability to successfully integrate into the future labor market.
Task from the program's field. *no previous experience required
Few days to submit
Online test that checks learning abilities and English level
2.5 hours
An opportunity to get to know you in person
30 min
How exciting! Now is the time to sort the payment/ apply for a scholarship
Candidates with talent and potential who are interested in integrating into the high-tech world and specializing in digital marketing are encouraged to apply. Selection will be based on motivation, commitment, creativity, independent learning ability, and industry fit.
Tel-Aviv/ Hasharon - Central Israel
Upon completion of the program, and after successfully completing the required assignments, you will receive a graduation certificate from Google and Reichman University.
Since this profession is required by every high-tech company, it is one of the most in-demand jobs.
The program is suitable for those who want to study and work at the same time. As such, it is designed for people who are able to devote extra time to learning and spend extra hours beyond the hours of classes and practices. It is an intensive program, which requires students to attend classes and submit projects.
The program costs 21,700NIS including VAT
During the course, an additional payment of 100 NIS is required for a Google Ads account, which each participant will open personally.
As part of the program, we provide incentive scholarships. scholarships will be given to participants who are found to be suitable and eligible for the scholarship, including participants from underrepresented populations in the high-tech industry, who wish to integrate and work in the studied field for the first time.
Furthermore, taking into account the security situation, unique scholarships will be given to participants and residents of evacuated settlements in the south and north of the country.
To ensure high chances of success in the program, eligibility for the scholarship will be examined after the candidates’ success in the professional tests and personal interviews.
Those interested in the scholarship will be required to apply for the scholarship as well as to issue documents and certificates for themselves and their family members. These documents and certificates will be required at advanced stages of the screening process.
The scholarship committee examines each case individually. An answer will be given at the end of the screening process.
Living expenses scholarships for the duration of the training period will be given in certain cases, according to the recommendation of the scholarship committee. The scholarships vary between programs and depend on the socio-economic status of the participant.
Payment of the full tuition fee or its relative part is due only upon official admission to the program.
There will be the option to pay in installment, in subject to the terms and conditions
No double promotions.
The cost of the English course, for those who are required to pass it, is 5,150 NIS including VAT. If you are found eligible for a scholarship for the training program, you will also receive a relative scholarship for the English course.
1. Completing a questionnaire and providing references, such as a CV or/and a LinkedIn profile. If you have a grade sheet from a degree, you can attach it when filling out the questionnaire. If not, we will ask you to send it in later sorting stages
2. A homework assignment.
3. Tests to assess skills and thinking abilities
4. Interview with the program’s management and partner companies.
The high-tech industry operates primarily in English (even within companies operating in Israel). This includes coding and report writing. Therefore, the participants’ level of English must be sufficient to understand the material and apply it.
As part of the selection process, we will assess your level of English proficiency. If found suitable, you will be referred to a high-tech English course.
