Registration for the February cohort is now open!
Questionnaire
Product management is essential for any company developing technology, from small startups to rapidly growing companies, and even the largest companies in the tech industry. It combines strategic business thinking, technological understanding, a passion for user behavior, design processes, problem-solving skills, prioritization, and high-power skills in leadership and collaboration. In recent years, the product field has grown, with increasing responsibility and influence for product managers on the company’s product and business success.
Our product course operates under the Academic framework of Reichman University and Google, in collaboration with industry product experts. The course combines methodological knowledge with practical exercises and analysis of relevant case studies, equipping participants with essential and up-to-date professional skills.
The course covers the following areas Product discovery, Product metrics & growth, Product strategy & leadership, AI tools for PMs, PM of AI products, Product delivery, Product teams, Product operations, and industry case studies.
Entering the product field requires prior experience and specific professional knowledge. Therefore, this course is intended for people with proven work experience of three years or more in tech companies in areas such as software development, data, UX design, QA, and project management who want to make a career change and join the field of product management or product teams, or want to better understand product management processes to collaborate better with product managers in their current companies.
Syllabus
Duration: 4 months
Hybrid learning model combining in-person and online learning:
The course includes lectures, workshops, exercises, and projects.
Lessons will be held in Hebrew, the material will be in English
*Changes may occur depending on the security situation.
Artificial intelligence is relevant to product management in two ways: Improving workflows using AI, and management of AI products. Regarding workflow improvement, we will learn how AI tools integrate into the product manager’s work processes (e.g., conducting research, product discovery processes, and mapping competition using prompts). In terms of product management of AI products, we will learn directly from product managers working on AI-based products about the processes of defining and managing AI products and how the product manager’s role changes.
We are seeking qualified individuals, who are eager to acquire product management skills and who wish to transition into Product Management. We will be accepting candidates who are right for the roll, and will demonstrate close attention to details, technological orientation, ability to prioritize, have self-learning capability, will show decision making skills, good interpersonal skills and high proficiency in both Hebrew and English.
Minimum eligibility criteria for the admission process include meeting the following criteria:
At least 3 years of prior experience in one of the following fields:
Fill in a personal questionnaire and Attach your transcripts, LinkedIn profile, and CV
5-10 min
A personal conversation with our team and or/ Home assignment
Few days to submit
Great! It’s time to arrange the payment.
Hybrid learning model | Center Israel
Proficiency in English is essential for integration into the tech industry. Within the Course, proficiency is required to read study materials and complete assignments. During the selection and acceptance processes, we assess candidates’ English proficiency. The role is interface-intensive, requiring high communication skills in English, and in some companies, also in Hebrew.
View the Syllabus (link)
The course fee is 19,990 ILS (including VAT)
As part of Google and Reichman University’s commitment to create equality and promote the integration of qualified, skilled, and diverse human capital in the Israeli high-tech industry, we are offering a range of scholarships.
Scholarships ranging from 60% to 94% may be granted to those who meet the eligibility criteria and are found eligible by the scholarship committee.
The incentive scholarships will be awarded under strict criteria to participants found suitable by the scholarship committee, including underrepresented populations in the hi-tech industry; women, diverse groups, individuals from socio-geographic peripheries, participants from evacuated settlements in the north and south of the country, or those from economically and socially disadvantaged backgrounds, who wish to return and reintegrate into the job market after a prolonged period of unemployment, taking into account socio-economic circumstances that will be considered by the scholarship committee.”
To ensure high chances of success in the Course, eligibility for the scholarship will be examined after the candidates’ success in the screening process.
Those applying for a scholarship will be required to apply for it, as well as issuing documents and certificates for themselves and their family members. These documents and certificates will be required at advanced stages of the screening process.
The scholarship committee examines each case individually. An answer will be given at the end of the admission process.
Payment of the full tuition fee or its relative part is due only upon official admission to the course.
We are offering an option to pay in installments, subjected to the terms and conditions.
No double benefits .
This is a sought-after role that allows for a diverse career in the tech industry, as this position is needed in every company. The role bridges the technological and human interface worlds within any organization.
Upon completion, and after successfully meeting the Course requirements, you will receive a certificate signed by Google and Reichman University.
The course is suitable for those who wish to study and work simultaneously. However, it is an intensive Course that requires attendance at classes and project submissions. It is intended for individuals who are committed to learning and willing to dedicate additional hours beyond class and exercise sessions.
*Attendance at all classes is mandatory.
*We recommend coordinating your participation with your workplace in advance.
The course will be held between
February 16, 2025 – June 15, 2025
Hybrid learning model combining in-person and online learning:
Sundays, 16:00-20:00, in-person classes on Google campus, Tel Aviv
Tuesdays, 18:00-19:00, online exercises.
The course includes lectures, workshops, exercises, and projects.
Lessons will be held in Hebrew, the material will be in English
*Changes may occur depending on the security situation.
