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Questionnaire
“The bustling tech ecosystem is in constant need for a highly skilled workforce in marketing, content, and communications. Investor relations, internal relations, content marketing, and growth – the traditional definitions of marketing have evolved, and the variety of skills and knowledge needed to apply for the variety of positions grew at an ever-faster pace” – Ofir Reichman, the program academic director
The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies: media fragmentation, social networks, multi-screen devices and technology empowered consumers, all of which present marketers with new challenges. The goal of our program is to prepare our students for entry-level marketing positions by providing them with a wide range of hands-on skills, knowledge, vocabulary, and additional skills.
Starting level jobs in digital marketing include Product Marketing, Marketing Automation, Junior Brand Manager, Ecommerce Marketing, Partnership Manager, Account Manager, Head of Organic Growth, PPC managers, Content Partnership – and more.
The program includes “English for Tech” course, where you’ll practice reading, writing, listening, and speaking, with a focus on developing the business communication skills relevant to real-world situations and daily work in the Hi-tech field.
Exemption will only be granted after an assessment of the candidate’s English proficiency.
4 months, Start November 6th 2024- Early of March 2025
Wednesdays face-to-face in the Tel Aviv/HaSharon area from 3:00 p.m. to 9:00 p.m.
In-person and online learning
The course includes lectures, enrichment workshops, exercises, and a practical project
Those who require an "English for Tech" course will also study on Monday, 16:00-20:00, 12 sessions, frontally in TLV or HaSharon area /online
Artificial intelligence – AI – is an integral part of all training programs at the high-tech school. A key component of this program is learning what artificial intelligence (AI) is and how to use its tools. For greater creativity and productivity, we will be focusing on GEMINI, Google’s main AI tool. By using artificial intelligence, we can optimize our work, present high-quality products, analyze information, and present insights.
With an emphasis on promoting innovation through the use of AI technologies responsibly and professionally, the program will impart relevant skills and develop the ability to successfully integrate into the future labor market.
Task from the program's field. *no previous experience required
Few days to submit
Online test that checks learning abilities and English level
2.5 hours
An opportunity to get to know you in person
30 min
How exciting! Now is the time to sort the payment/ apply for a scholarship
Candidates with talent and potential who are interested in integrating into the high-tech world and specializing in digital marketing are encouraged to apply. Selection will be based on motivation, commitment, creativity, independent learning ability, and industry fit.
Tel-Aviv/ Hasharon - Central Israel
Upon completion of the program, and after successfully completing the required assignments, you will receive a graduation certificate from Google and Reichman University.
Since this profession is required by every high-tech company, it is one of the most in-demand jobs.
The program is suitable for those who want to study and work at the same time. As such, it is designed for people who are able to devote extra time to learning and spend extra hours beyond the hours of classes and practices. It is an intensive program, which requires students to attend classes and submit projects.
The program costs 21,300 NIS including VAT
As part of the program, we provide incentive scholarships. scholarships will be given to participants who are found to be suitable and eligible for the scholarship, including participants from underrepresented populations in the high-tech industry, who wish to integrate and work in the studied field for the first time.
Furthermore, taking into account the security situation, unique scholarships will be given to participants and residents of evacuated settlements in the south and north of the country.
Furthermore, individuals who have served in reserve duty for a minimum of 60 days and wish to apply for a scholarship must obtain Form 3010 from the official IDF website as a prerequisite for their application to be evaluated.
1. Completing a questionnaire and providing references, such as a CV or/and a LinkedIn profile. If you have a grade sheet from a degree, you can attach it when filling out the questionnaire. If not, we will ask you to send it in later sorting stages
2. A homework assignment.
3. Tests to assess skills and thinking abilities
4. Interview with the program’s management and partner companies.
The high-tech industry operates primarily in English (even within companies operating in Israel). This includes coding and report writing. Therefore, the participants’ level of English must be sufficient to understand the material and apply it.
As part of the selection process, we will assess your level of English proficiency. If found suitable, you will be referred to a high-tech English course.
