Why Product Management?
Product management in tech companies is a fascinating profession that balances passion for technology, empathy for customers, business sense, and a never-ending drive for success through optimization. In recent years, the role has expanded significantly and is now at the heart of every modern tech organization. A product manager (PM) is the one holding the “big picture” – connecting technology, customers, and business goals. PMs ensure that products deliver true value to users while driving company growth.
AI is now an inherent part of the PM role. First, an AI-powered PM leverages AI tools to optimize research, discovery, design, and management processes. Second, an AI PM is fluent in defining how AI APIs or MCPs can be used to add new capabilities to existing products and create innovative user experiences.
About the Course
The Product Management program, offered under the academic framework of Reichman University and Google, is an intensive, up-to-date, and comprehensive program. It is not a short intro course, it dives deep into core aspects of PM and AI-PM during 4 months.
The program combines expert lectures by industry professionals, weekly practice sessions, and personalized mentoring by senior PMs from leading tech companies.
Throughout the program, participants will dive into all core aspects of product management: the PM role in both B2C and B2B environments, product discovery through qualitative and quantitative research, defining and analyzing product metrics (both classic and custom), funnel optimization and growth strategies, building product strategy and roadmaps, product operations, and managing product launches. Beyond that, the program emphasizes leadership skills for managing and scaling product teams.
AI is seamlessly integrated into all these processes- accelerating research, discovery, and decision-making, while also empowering PMs to integrate AI capabilities into existing products. This unique combination not only boosts efficiency but also enables the creation of innovative and impactful product experiences.
Syllabus
Learning Model
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Duration: 4 months, 17 sessions
November 23, 2025 - Marck 15, 2026 -
Hybrid learning model combining in-person and online learning:
Sundays, 16:00-20:00, In-person sessions at Google Campus, Tel Aviv (*subject to change)
Tuesdays, 18:00-19:30, Online hands-on practice via Google Meet.
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The course includes lectures, workshops, enrichment sessions, hands-on practice, and a practical project. Participants receive personal guidance and mentoring from senior PMs in the industry.
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Lectures are delivered in Hebrew. Presentations, assignments, and exercises are in English.
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*Schedules and locations are subject to change
Product Management with Advanced AI Tools
Artificial intelligence is relevant to product management in two ways: Improving workflows using AI, and management of AI products. Regarding workflow improvement, we will learn how AI tools integrate into the product manager’s work processes (e.g., conducting research, product discovery processes, and mapping competition using prompts). In terms of product management of AI products, we will learn directly from product managers working on AI-based products about the processes of defining and managing AI products and how the product manager’s role changes.
What Makes This Course Stand out?
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- Intensive and comprehensive: not just lectures, but hands-on practice that ensures real learning
- Combines up-to-date academic knowledge with practical insights from leading PMs
- Dual perspective on AI: improving PM processes and integrating AI features into products
- Mentorship by senior PMs from top tech companies
- Emphasis on excellence, practice, and relevance to modern PM processes
- Covers the full PM journey: from discovery, strategy, and prioritization to delivery and operations
- Guest lectures and networking opportunities with Israel’s leading PMs
Who is the Course suitable for?
We are looking for professionals with a passion for product management, strong attention to detail, decision-making and prioritization skills, technical understanding, self-learning ability, and excellent communication.
Admission requirement: minimum of 3 years of professional experience in one of the following:
- Product Management
- Software Development
- Data/Analytics
- QA/Testing
- Customer Support/Success
- UX/UI design and Research
- Product related roles (Ops, Research, etc.)
- Project/Program Management (civilian or military tech projects)
Course admission process
Questionnaire
Fill in a personal questionnaire and Attach your transcripts, LinkedIn profile, and CV
5-10 min
Home assignment
A personal conversation with our team and or/ Home assignment
Few days to submit
Acceptance into the program
Great! It’s time to arrange the payment.
Course Staff
Prof. Oren Zuckerman Academic Director
LinkedIn
Hadas Sheinfeld
LinkedIn
Galit Galperin
LinkedIn
Ron Shkhanovsky
LinkedIn
Itamar Gilon
LinkedIn
Shmulik Davar
LinkedIn Profile
Asaf Barzilay
Linkedin Profile
Upcoming Cohorts
Registration is open!
Product Management
Hybrid learning model | Center Israel
FAQ
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What are the stages of the admission process for the Product Management Course?
- Fill in a personal questionnaire and attach your transcripts, LinkedIn profile, and CV
- A personal conversation with our team and or/ Home assignment
- Acceptance into the program – Great! It’s time to arrange the payment.
Why is high-level English proficiency necessary?Proficiency in English is essential for integration into the tech industry. Within the Course, proficiency is required to read study materials and complete assignments. During the selection and acceptance processes, we assess candidates’ English proficiency. The role is interface-intensive, requiring high communication skills in English, and in some companies, also in Hebrew.
What does the curriculum include?View the Syllabus (link)
What are the basic admission requirements for the course?- At least three years of experience in the tech world in technological roles such as data, development, QA, Support, project management (civilian or military).
- High motivation and willingness to invest in the learning and professional development process.
- Technological orientation.
- High proficiency in Hebrew and English.
What’s the course fee?The course fee is 20,900 ILS (including VAT)
Tuition Payment Terms
• Payment will be required after official acceptance to the course.
• Payments are available, according to the course policy.
• No double discounts.To promote equality of opportunity and develop skilled and qualified talents, we offer scholarships to eligible candidates.
Scholarships for Equal Opportunity
Scholarships are offered only to candidates who meet specific criteria, including underrepresented groups in tech, those entering the industry for the first time, or individuals re-entering the job market after an extended period of unemployment and socio-economic circumstances.
- Scholarships are limited.
- Eligibility for a scholarship will be assessed after reviewing the suitability for the program.
- Applicants must submit relevant documents.
- The scholarship committee reviews each case individually, and a response will be provided before the program begins.
Why Product Management?This is a sought-after role that allows for a diverse career in the tech industry, as this position is needed in every company. The role bridges the technological and human interface worlds within any organization.
What kind of certificate will I get?Upon completion, and after successfully meeting the Course requirements, you will receive a certificate signed by Google and Reichman University.
Can I work during the Course?The course is suitable for those who wish to study and work simultaneously. However, it is an intensive Course that requires attendance at classes and project submissions. It is intended for individuals who are committed to learning and willing to dedicate additional hours beyond class and exercise sessions.
*Attendance at all classes is mandatory.
*We recommend coordinating your participation with your workplace in advance.
When and where does the Course take place?The course will be held between
November 23, 2025 - March 15, 2026
Hybrid learning model combining in-person and online learning:
Sundays, 16:00-20:00, in-person classes on Google campus, Tel Aviv
Tuesdays, 18:00-19:00, online exercises.
The course includes lectures, workshops, exercises, and projects.
Lessons will be held in Hebrew, the material will be in English
*Schedules and locations are subject to change.